Taking Stock of Supermarket Retail Performance Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category," A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Comparison Methods for Identifying Heavy Users New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Leveraging Your Sampling Program P-O-P at Retail: Store Relations Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble. P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance P-O-P Salary Survey '99 In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs. The Variety of an Assortment First Previous 39 40 41 42 43 Next Last
