The Variety of an Assortment P-O-P Salary Survey '99 In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs. Testing P-O-P Synergy Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting. Advertising Trends in the Alcohol Industry A report from the Federal Trade Commission "Supermarket P-O-P Close-Up" Study Examines How We Shop An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays Study Targets Consumer Acceptance of Technology at Retail Abstract: Point-of-Purchase Displays and Brand Sales Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display The Mirage of Promotional Lift Do price promotions really pay out? First Previous 39 40 41 42 43 Next Last