Magazine

​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Here are four questions brands should use to ensure strategic growth.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.