Magazine

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Six campaigns won OmniShopper Awards in five "Digital" categories.

With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.

Profiles of Mentorship winners Abby Beaston, Margaux Logan, Anne Louise Marquis, Jennifer Mason, Bev Sampson and Laura Wallace.

Profiles of Business Excellence winners Amy Andrews, Chrissy Arsenault, Kelly Burt, Milagros Cabrera, Heather Collins, Katie Hollimon, Anne Martin, Cassie Ross, Manjari Mehrotra, Ann Paradise, Katie Schiavone and Mara Sirhal.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.