Magazine

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

​​​​​​​New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.