Consumer trends — and society overall — are changing in ways we can no longer anticipate, making it increasingly hard to predict the ever-moving target of shopper behavior, says Editorial Director Jessie Dowd.
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.