Magazine

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

Generative AI and its impact on businesses is just beginning to be understood, but it marks a decidedly clear fork in the road for the next era of technology and the evolution of many industries as we currently know them, says Editorial Director Jessie Dowd.

Conducting this in-store shopping research again allows us to correlate 2022 and 2023 results, says Great Northern Instore's Dan Sabanosh.

Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.

Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.

This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.