Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Lowe's Unifies Designs Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Demand Chain Puts Consumers In The Driver's Seat Distributor Aids Kmart P-O-P Process Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Improving The Odds at Hardware Stores Does Your P-O-P Answer These Questions? What to Ask Retailers about Displays First Previous 859 860 861 862 863 Next Last
