WPP

Packaging, displays reinforce product's aim to be like underwear

The balance of power between manufacturers and retailers has tipped, according to both camps.

An emotional connection at retail pulls shoppers and creates loyalty.

What you don't know about your shoppers could hurt you.

A case study from the Promotion Marketing Association's 2008 Reggie Awards

For Ann Hand of BP, brand identity means making the retail experience "a little better"