Pathmark Makes Room for Wild Oats (for Now) Channel Report: C-stores C-stores are removing excess P-O-P and focusing on foodservice, the cold vault and P-O-P at the pump Wal-Mart Caters to Suburban Diversity 'The Hub': Profiles in Activation Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways Lay's Playmaker Combo Challenge at Subway A case study from the Promotion Marketing Association's 2006 Reggie Awards Newspaper Merchandising in Restaurants, Other Locations Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards Multimillion-Dollar Campaign Backs New Scooby DVD Dickal 770 L.L.C. v. PRN Corporation P-O-P is Served Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs. Flexibility is Key to Heublein Merchandising Team An Interview with Penny Cleare, Director, Merchandising Services, Heublein Inc. First Previous 1 2
