Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. King for a Day Walmart Polishes its Big Apple Image NRF Show 2011 Overview Walmart, P&G Hit the Couch Again Target Keeps Busy During Holidays Target, William Rast Offer Last-Minute Ideas Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Clorox: Boxing Above Their Weight Clorox uses smart shopper marketing to compete with the CPG heavyweights Hefty Hosts the Holidays Food brands 'own the pan' with entertaining-themed program First Previous 244 245 246 247 248 Next Last
