Walmart

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts

Examining the online retail environment surrounding the OTC launch of Flonase

RB makes in-store fragrance experience a priority for brand re-launch

A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.