Walmart

Mobile promise in data, new technology

Back-to-school effort at Walmart promoted at-shelf and via service departments

Summer-long 'Share a Coke' campaign engages consumers and specific retailers’ shoppers

It's a brave new world as marketing researchers take a fresh approach with shoppers at the core.

Walmart executive to discuss how the retailer is leveraging the digitally enhanced path to purchase

Revitalized grocery chain says 'It's About Time' and strikes a healthy partnership