Retail Intimacy, Part 12: Walmart: How to Win Now With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win. Trends in Experiential Marketing Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline K-C's Depend Builds 'Underwareness' New Silhouette product rollout and campaign targets younger female consumers Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Mars Spreads 'Funshine' at Walmart P&G Opens a 'Scent Shop' in Action Alley Column: A Whole New Ballgame Hain Celestial and Walmart Fight Hunger Multifaceted cause program encourages consumers to buy specially marked packages and make donations Eyes in the Aisles: Early BTS Hits & Misses Walmart Crashes Amazon's Birthday Bash Walmart Gears Up for Baby Miracles Everywhere Commerce The editors of Shopper Marketing and the Path to Purchase Institute put various e-commerce delivery/pickup options to the test First Previous 152 153 154 155 156 Next Last
