Walmart

Six campaigns won OmniShopper Awards in five "Digital" categories.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.