Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. An Anchoring and Adjustment Model of Purchase Quantity Decisions Developing Copy Tests that Estimate Brand Usage Advertising Strategies to Increase Usage Frequency Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. First Previous 1 2 3
