How Do Front and Back Package Labels Influence Beliefs About Health Claims? Point-of-Purchase Alcohol Marketing and Promotion by Store Type A federal report on in-store advertising frequency, by channel Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency Tobacco P-O-P on the Rise, Study Says Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Comparison Methods for Identifying Heavy Users New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Leveraging Your Sampling Program The Variety of an Assortment First Previous 1 2 3 Next Last
