H-E-B indirectly tied in to Procter & Gamble’s May 30 brandSaver FSI by promoting a digital coupon for $4 off a basket with purchase of $15 worth of personal care products from the manufacturer in a June 3 email blast highlighting “All your need, all summer long.”
CVS Pharmacy tied in to Procter & Gamble’s May 30 brandSaver FSI with multiple features in its concurrent circular dangling $10 or $15 in ExtraBucks rewards to loyalty members who purchase $30 or $45, respectively, worth of qualifying product.
The Path to Purchase Institute this month spotted an eye-catching spectacular from Unilever’s Hellmann’s at Southeastern Grocers’ Harveys supermarket in Jacksonville, FL.
Walmart extended Mother’s Day into "Mother’s May" this year, hosting free Mother's May Market events across store parking lots and offering downloadable content.
