Meijer tied in to Unilever’s Jan. 24 FSI event with a half-page feature in its concurrent circular dangling a "buy 2, get 1 free" offer on Dove, Suave, Tresemme, Axe, Degree and Vaseline SKUs.
ShopRite tied in to Unilever’s Jan. 24 FSI event with multiple bursts within its Jan. 22/24 circular directing shoppers to the FSI event for coupons for brands including Dove and Suave.
Target unofficially tied in to Unilever’s Jan. 24 FSI event with a half-page feature in its concurrent circular promising shoppers a $5 gift card with purchase of four hair or personal care products.
Unilever is delivering a more inclusive vision of beauty by grouping personal care products “made for unique hair & skin” in a dedicated walmart.com showcase.
