Meijer tied in to Unilever's March 18 FSI event with a concurrent circular feature offering mPerks members $3 off a future receipt with purchase of three SKUs from Dove Men+Care, Degree for Men, Axe, Vaseline for Men or Suave Men.
CVS/pharmacy tied in to Unilever’s March 18 FSI drop with a feature in its concurrent circular activating the manufacturer’s sponsorship of the National Collegiate Athletic Association and offering ExtraCare loyalty cardholders $5 in ExtraBucks rewards with purchase of $20 worth of select Dove Men+Care, Axe and Degree Men SKUs.