FYE Offers Shot at Fame with Microsoft, Universal Hall of Fame Profile: Michael Gottsegen A Q&A with Michael Gottsegen, NBC Universal RadioShack Sends Shoppers to Universal The Cat in the Hat Is Finally Out of the Bag Kmart, Coke Get in the Groove Seeing Green ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion Kodak Focuses on Display Flexibility Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Universal Studios Previews "Mystery Men" on Standee Young Sook Hong v. Han's Beer and Soda Inc. First Previous 3 4 5