Eastern Supermarkets Stay in School Understanding Women Women spend the most (and thanks to mom bloggers, champion the most); brands and retailers are listening and catering to them. Walmart's 'All You' Magazine: September 2009 Mobile Moving Forward More brands and retailers are launching mobile programs, but most consumers don't have the technology for further advancements. Walgreens Flexes to Fight Flu Who's Who in Shopper Marketing 2009 The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years FSI Report: Aug. 16, 2009 Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing First Previous 25 26 27 28 29 Next Last
