Tyson Foods, Inc.

Women spend the most (and thanks to mom bloggers, champion the most); brands and retailers are listening and catering to them.

More brands and retailers are launching mobile programs, but most consumers don't have the technology for further advancements.

Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years

New facility centralizes R&D, speeds up packaging development and focus group testing

Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing

The recession changes the game at America’s top retailers.