True Value

High-end displays show durability of company's security devices

Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble.

The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well.

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.