Walgreens Advertising Group is launching self-serve programmatic and clean-room solutions to give brand advertisers more flexibility when running campaigns.
The mass merchant is officially launching its planned demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season.
Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
