Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Revolution Beauty in October launched a line of cosmetics inspired by DreamWorks Pictures’ "Shrek" movie series, with Walgreens as its exclusive brick-and-mortar retailer.
Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.
Target has become the exclusive retail partner of Saltair, a direct-to-consumer refillable deodorant and body care brand founded by English model Iskra Lawrence.
Watch all six episodes of our "Retail Media Unplugged" video series, presented in partnership with Criteo and featuring special guests from Roundel, Giant Eagle, CVS Media Exchange and more.