2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Floorstand Plays 'Rubba Ducks' Theme Song Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Shippers Showcase 'Willy Wonka' Re-release Best Buy's Damian Simplifies the Complex Footwear Finesse Butler Home Products Teams with Procter & Gamble A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 Allied Domecq Launch Predicts Pain, Agony and Other Party Fun First Previous 239 240 241 242 243 Next Last
