2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Floorstand Plays 'Rubba Ducks' Theme Song Shippers Showcase 'Willy Wonka' Re-release Best Buy's Damian Simplifies the Complex Butler Home Products Teams with Procter & Gamble Footwear Finesse A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 Allied Domecq Launch Predicts Pain, Agony and Other Party Fun First Previous 239 240 241 242 243 Next Last
