2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. U.S. Retail Food Industry: Store Format Update, 2002 Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Toys "R" Us Builds On 'Guest-Friendly' Theme Superscope Displays Target Music Pros Motorola, Alltel Co-promote Cell Phones, Services Silly CDs Climb the Charts at Retail Smelvis has left the building! 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. First Previous 237 238 239 240 241 Next Last
