Target, Inc.

Target tied in to Procter & Gamble’s July 5 brandSaver FSI event with a front-page feature in its concurrent circular dangling a $10 store gift card with the purchase of three SKUs from household brands including Tide, Bounce and Swiffer.

Retailers, large CPGs and challenger brands are jumping on the plant-based food bandwagon, raising the bar on product quality and marketing strategy

Target used a June 30 email blast to offer members of its Target Circle loyalty program deals on Procter & Gamble products.