Target, Inc.

Exclusive packaging isn't just for mega-retailers anymore

No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable.

Brand marketers evaluate retailer performance, P-O-P budgets and technology

P-O-P to recapture market share; custom installs for all major chains

Specialized retailers look for interactive displays so they can continue to compete with mass merchants.