Target, Inc.

A stronger showing from national brands gives the fastest-growing channel another boost

In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments

The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them

Kraft, Coinstar and others use shopper insights to reinvent categories and drive growth

With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging

Strategies for writing effective display copy

Display producers test ahead of time to make sure P-O-P will survive shipping, handling