Skechers

$1 million in-store campaign for 4Wheelers lands new accounts

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P.

And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges.

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.

In-House Design Drives Home Industrial Look