Skechers

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

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It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P.

And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges.

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.