Rite Aid Corp.

In a turbulent environment, marketers must adapt quickly and follow the consumer in every aspect of life

Rite Aid tied in to Procter & Gamble’s Nov. 26 brandSaver drop with a front-page feature in its concurrent circular offering loyalty cardholders 1,000 Plenti points (worth $10.00) with a $30 purchase of Tide, Charmin, Bounty, Olay or Vicks DayQuil. 

From Retail Leader, Oct. 19:

Rite Aid is offering loyalty cardholders who purchase $50 worth of children’s health and wellness products a $25 gift card to Toys "R" Us or Babies "R" Us.