P-O-P Buying Begins With Selecting Right Vendor Whether it's a short-term project or a long-term relationship, finding the proper P-O-P company to work with is vital Design Firm or Manufacturer? Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities L'Oreal Permanent Merchandising Gets a Makeover First Previous 13 14 15