2002 P-O-P Trends Report Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Thinking Inside the Big Box Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. Cosmetics Come Out Into the Open Revlon Backs Vital Radiance with Countertop Displays Beauty Shoppe Brings Interactivity to Cosmetics Hall of Fame Profile: John Lombardi An interview with John Lombardi, Executive Vice President, Creative Group Worldwide, Revlon Black Radiance Displays Reinforce Rack Positioning MEM Displays Merchandise Multiple Lines First Previous 13 14 15 Next Last
