Category Report: Footwear Footwear marketers deliver P-O-P that's eco-friendly as they invest in new technologies and measure return on investment Emerging Color Trends for 2006 Experts forecast muted colors. Will marketers find a use for them? Vibram Aims at Consumers in Outdoor Markets Custom Fit Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand Dahlgren Draws Attention to Product Attributes Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks. Superfeet Worldwide Ships Step-on Sizer Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game Mountain, Bike Promote Swiss Brand First Previous 1 2 3
