While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences
We asked a collection of retail visionaries to look into their crystal balls and share their thoughts on what stores will be like in five, 10 years or more from now
Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts