Guinness St. Patrick's Day Campaign A case study from the Promotion Marketing Association's 2005 Reggie Awards 'Try Me' and 'See Me' Tactics Expand From toys to fruit, marketers keep finding new ways to involve consumers with packaging Gillette Hits the Road with Young Guns NAPA Brake Pad Display Stops Traffic Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Brunswick Shoots for New Look AT&T Shows Difference in Cordless Phones First Previous 34 35 36
