Procter & Gamble (P&G)

Dollar General tied in to Procter & Gamble's May 31 brandSaver drop with a feature in its concurrent circular offering $5 off the purchase of $30 worth of product from Pampers, Luvs or Dreft.

Costco tied in to Procter & Gamble’s May 31 brandSaver FSI event by plugging multiple savings on the manufacturer's brands on costco.com.

CVS Pharmacy tied in to Procter & Gamble’s May 31 brandSaver FSI event with multiple features in its concurrent circular.

Sam’s Club tied in to Procter & Gamble’s May 31 brandSaver FSI event by dangling Instant Savings and deploying supporting digital activity.