Procter & Gamble (P&G)

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

Everybody is talking about "retail as media" -- but sometimes I wonder how many people really believe in it.

Rumors of the demise of category management have been greatly exaggerated