Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.
Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.
