CVS Media Exchange
CVS' retailer media network is CVS Media Exchange (CMX).
Tapping data from the retailer's 74 million ExtraCare members, the CVS retail media network aims to connect brands with new and existing shoppers through targeted content via solutions including in-store advertising, programmatic display, social media, sponsored search, connected TV and video, audio, on-site search, and on-site display.
More Information
This is an excerpt from the Path to Purchase Institute's Retailer Profiles. Members get full access to these profiles. For more information on membership, click here.
Advertisers can track real-time performance through a self-service reporting dashboard to view how CMX campaigns bring in new buyers, drive sales, and track ROAS.
CMX’s strategic partnerships include:
- The Trade Desk
- Meta
- Criteo
- LiveRamp
- Innovid
In 2024, CMX:
- partnered with Pinterest to bring greater transparency to its partners and CPG brand suppliers. Through LiveRamp's clean room solutions, CMX's partners can track attributed Pinterest sales.
- implemented measures to align with the Interactive Advertising Bureau's guidelines for retail media and measurement.
- launched a self-service option in partnership with The Trade Desk.
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