Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Pepsi Adds New Twist to Flagship Cola 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. Pepsi Endcaps Feature Programmable Headers System rotates four messages in sequence Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Differentiating Pepsi ONE Frito-Lay Simplifies Prepacks with Stackable Cartons Pepsi One Hits Stores With 121 P-O-P Items Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. Pepsi Supports Pop Culture Campaign With Massive P-O-P Effort First Previous 102 103 104 Next Last
