Microsoft Boosts Capossela to SVP Working with Shopper Marketing Agencies Four C's of Effective P-O-P Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer Putting the Shopper in Your Shopper Marketing Strategy 'The Hub': Get Fresh at Retail Fresh food at retail challenges traditional packaged goods Finding Candidates: Buying Begins With Selecting Right Vendor Some producers spend years knocking on doors to get that first order. And sometimes, they lose it all by mispronouncing the prospect's name. Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Simple is Best for Organic Packaging Graphics First Previous 2 3 4 Next Last
