Working with Shopper Marketing Agencies Four C's of Effective P-O-P Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer Putting the Shopper in Your Shopper Marketing Strategy 'The Hub': Get Fresh at Retail Fresh food at retail challenges traditional packaged goods Finding Candidates: Buying Begins With Selecting Right Vendor Some producers spend years knocking on doors to get that first order. And sometimes, they lose it all by mispronouncing the prospect's name. Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? Simple is Best for Organic Packaging Graphics Brigham's, Shaw's Scoop Out a 'Dream' Vacation First Previous 2 3 4 Next Last
