Trading Down & Drinking Up Wine and spirits categories are seeing moderate growth while adjusting to trends of consumers trading down and doing more home entertaining. Ogilvy Opens New Digital Labs Trade Show Overview: In-Store Media & Technology Reports from Digital Signage Expo and GlobalShop Digital Bartender Serves Up Sales for Diageo Feature: Shopper Segmentation Update Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy. Special Report: Cell Phone Marketing Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate Just Follow the Money Schultz Outlines Five Criteria for Measuring Return on Brand Value First Previous 1 2
