Pixter Interactive Display a Big Draw for Kids 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Sunsweet Growers Offers Rolling Display for Snacks Easter Seals and Safeway Partner in Charitable Promo Giving Back Paks' for kids promote seven consumer brands on floorstand P-O-P by the Book DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased. Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Kahlua Marketing Soars to New Heights Black & Decker: Inspired Merchandising Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm. P-O-P Rocks Candy and Snack Merchandising Explode at the Point-of-Sale Fisher-Price Introduces "Grow to Pro" Hoop Displays First Previous 37 38 39 Next Last