P-O-P by the Book DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased. Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Kahlua Marketing Soars to New Heights Black & Decker: Inspired Merchandising Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm. P-O-P Rocks Candy and Snack Merchandising Explode at the Point-of-Sale Fisher-Price Introduces "Grow to Pro" Hoop Displays Gunning For Sales: Video Game P-O-P Pacific Bell Mobile Services Rings Up New Display Ideas Toys 'R' Us Plays a Hunch Mattel and other Licensees Join for 'Hunchback' Effort 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment First Previous 36 37 38 Next Last
