L'Oreal

CVS Pharmacy tied in to Procter & Gamble’s April 25 brandSaver FSI event by including multiple brands in its “Women’s Wellness Event,” which runs for a week.

Target unofficially tied in to Procter & Gamble's April 25 brandSaver event with a front-page feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal or hair care SKUs from brands including P&G's Pantene, Gillette, Native and Crest.

Target is spotlighting multiple brands by interspersing updates from Instagram influencers within target.com product pages.

CVS Pharmacy is merchandising multiple new and exclusive shades of L’Oreal USA’s Brilliant Eyes shimmer liquid eye shadow on an account-specific shelf display positioned in the cosmetics aisle.