Path to Purchase Trends 2022: Adapting to Abnormal Times Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns. Solutions & Innovations: Can Apps ‘Fundamentally Change’ Shopping? A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. SmartyPants, Instacart Ring in the New Year Activation Gallery: Social Commerce 2021 OmniShopper Award Winners: Integrated Path to Purchase Activation Five campaigns won OmniShopper Awards in the Integrated Path to Purchase Activation category. 2021 OmniShopper Award Winner: Digital Media Activation One campaign won an OmniShopper Award in the Digital Marketing (Non-Retail Media) category. DTC, Social Commerce, the Store and the Shopper Kroger Chain to Run In-Store Pilot with Loop Path to Purchase Trends Report 2022 Member Infographic: The Power of Receipt Data First Previous 22 23 24 25 26 Next Last
