Kraft Heinz Co.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.