Kraft Heinz Co.

Nellson, trade marketing director, knows how strong teams and new processes can add real value to any business, and she thrives on the challenge of making that happen.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

Trends to watch and in-store inspiration.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.

Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.