Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.
Kellogg Co. used an ad in a June 30 email sent to members of its Kellogg's Family Rewards program to offer Ahold Delhaize's Stop & Shop loyalty cardholders a $1 digital coupon for MorningStar Farms veggie burgers valid from May 19 to July 13.
