Kellanova

The following is the first in a three-part series from Edge by Ascential on e-commerce packaging optimization and the challenges and opportunities of translating packaging strategies to the digital shelf. From CGT, Feb. 25:

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages

7-Eleven is giving Kellogg Co.'s new Rice Krispies Treats "Snap Crackle Poppers" secondary merchandising space on custom floorstands that tout the "vanilla creme" flavor as an exclusive.